
Magazine B Issue #54 : MAISON MARGIELA
Recognizable by the signature four white stitches and blank tag, celebrated French fashion brand Maison Margiela made its debut in Paris in 1988. Founder Martin Margiela shied away from the spotlight, choosing anonymity over celebrity and ‘we’ over ‘I’.
An avant garde at heart, he challenged the idea of traditional garments by experimenting with deconstruction and reconstruction, exaggerated silhouettes and trompe- l’oeil(optical illusion). Margiela’s spirit lives on in the Maison Margiela brand, even after his resignation in 2009, and continues to inspire new generations of designers.
Contents
- INTRO
- PUBLISHER’S NOTE
- IMPRESSION
Maison Margiela discoveries on Instagram - RUNWAY
The avant-garde via the runway - OPINION
Hwakyung Chung, Director of Shinsegae’s Boon The Shop - BOUTIQUE
An examination of brand identity through key retailers around the world - INNER SPACE
Analyzing Maison Margiela via 7 keywords - THE MARK OF MARGIELA
Looking back on Maison Margiela’s tracks - OPINION
Carl Blucher, Creative Director at ARIA - NEW GENERATION
The next generation of Maison Margiela as seen by multi-brand shops and fashion retailers - LIFESTYLE
The brand’s philosophy as it relates to lifestyle - OPINION
Sunhee Oh, Fashion and brand consultant - SCRAP
What reminds us of Maison Margiela - MAISON, MARTIN MARGIELA
Studying Martin Margiela’s values via past interviews - BRAND STORY
Tracing Martin Margiela’s brand through his life story - THE FASHION NETWORK
Designers who have grown alongside Martin Margiela - TRACK
Fashionable tunes - INSIDE STORY
The inside scoop on a faceless designer - REVISITATION
A retrospective look on Martin Margiela’s time at Hermès - OUTRO
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf trough with ease.
© Magazine B
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Magazine B Issue #54 : MAISON MARGIELA
Recognizable by the signature four white stitches and blank tag, celebrated French fashion brand Maison Margiela made its debut in Paris in 1988. Founder Martin Margiela shied away from the spotlight, choosing anonymity over celebrity and ‘we’ over ‘I’.
An avant garde at heart, he challenged the idea of traditional garments by experimenting with deconstruction and reconstruction, exaggerated silhouettes and trompe- l’oeil(optical illusion). Margiela’s spirit lives on in the Maison Margiela brand, even after his resignation in 2009, and continues to inspire new generations of designers.
Contents
- INTRO
- PUBLISHER’S NOTE
- IMPRESSION
Maison Margiela discoveries on Instagram - RUNWAY
The avant-garde via the runway - OPINION
Hwakyung Chung, Director of Shinsegae’s Boon The Shop - BOUTIQUE
An examination of brand identity through key retailers around the world - INNER SPACE
Analyzing Maison Margiela via 7 keywords - THE MARK OF MARGIELA
Looking back on Maison Margiela’s tracks - OPINION
Carl Blucher, Creative Director at ARIA - NEW GENERATION
The next generation of Maison Margiela as seen by multi-brand shops and fashion retailers - LIFESTYLE
The brand’s philosophy as it relates to lifestyle - OPINION
Sunhee Oh, Fashion and brand consultant - SCRAP
What reminds us of Maison Margiela - MAISON, MARTIN MARGIELA
Studying Martin Margiela’s values via past interviews - BRAND STORY
Tracing Martin Margiela’s brand through his life story - THE FASHION NETWORK
Designers who have grown alongside Martin Margiela - TRACK
Fashionable tunes - INSIDE STORY
The inside scoop on a faceless designer - REVISITATION
A retrospective look on Martin Margiela’s time at Hermès - OUTRO
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf trough with ease.
© Magazine B
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Description
Recognizable by the signature four white stitches and blank tag, celebrated French fashion brand Maison Margiela made its debut in Paris in 1988. Founder Martin Margiela shied away from the spotlight, choosing anonymity over celebrity and ‘we’ over ‘I’.
An avant garde at heart, he challenged the idea of traditional garments by experimenting with deconstruction and reconstruction, exaggerated silhouettes and trompe- l’oeil(optical illusion). Margiela’s spirit lives on in the Maison Margiela brand, even after his resignation in 2009, and continues to inspire new generations of designers.
Contents
- INTRO
- PUBLISHER’S NOTE
- IMPRESSION
Maison Margiela discoveries on Instagram - RUNWAY
The avant-garde via the runway - OPINION
Hwakyung Chung, Director of Shinsegae’s Boon The Shop - BOUTIQUE
An examination of brand identity through key retailers around the world - INNER SPACE
Analyzing Maison Margiela via 7 keywords - THE MARK OF MARGIELA
Looking back on Maison Margiela’s tracks - OPINION
Carl Blucher, Creative Director at ARIA - NEW GENERATION
The next generation of Maison Margiela as seen by multi-brand shops and fashion retailers - LIFESTYLE
The brand’s philosophy as it relates to lifestyle - OPINION
Sunhee Oh, Fashion and brand consultant - SCRAP
What reminds us of Maison Margiela - MAISON, MARTIN MARGIELA
Studying Martin Margiela’s values via past interviews - BRAND STORY
Tracing Martin Margiela’s brand through his life story - THE FASHION NETWORK
Designers who have grown alongside Martin Margiela - TRACK
Fashionable tunes - INSIDE STORY
The inside scoop on a faceless designer - REVISITATION
A retrospective look on Martin Margiela’s time at Hermès - OUTRO
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf trough with ease.
© Magazine B






















